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When you are working on a logo design project, the principle asset is the font which you use for the logo design. The decision about what font to use is crucial in any logo design. You often need to use something both original and legible, that can have both distinct personality and also work in a variety of circumstances. When making your choice, keep in mind the personality of your client, the practical uses which the logo will be put to, and also the constancy of the design.

Preferably, any logo design font you choose will be unique to your client’s brand, but then at the very least, it has to be licensed properly. However, with so many online free logo fonts out there on the internet at different platforms, it can be a bit hard for a designer to select one font for a logo design online. However, there are some free logo design fonts that the designers should have for the effectiveness of their logo.


Image result for Helvetica

This is one of the popularly used fonts in a variety of logo designs. A professional logo maker is especially fond of this font. Helvetica has been bundled with personal computers since 1984, and this is one of the reasons why it is trendy. A lot of professionals like and dislike this logo design font for the simple reason that the letters in this font are spaced tightly. However, a careful selection of this font is necessary as the font can be used everywhere to deliver the intended message.



This should be used when your logo design requires the font that expresses geometric style. This font is a group of display fonts having classic geometric typefaces which are from the early years of the last century. This font is available in 4 versions; Berlin, Uberlin, Berlina, and Slaberlin.


This font was created by Fabio Haag and Veronika Burian in the year 2006. Foco is a Sans-serif font that showcases personality. It has an excellent readability due to the space between the characters of the font. Foco is one of the best fonts to be used while creating a free logo design, a tagline or even a subtitle.


This is known for its near-perfect circles, triangles, and squares as it is based on geometric shapes. Due to the unique geometric shape, large displays, corporate designs, logo designs, and books have utilized this font frequently. A lot of people consider the font as an ideal one for small text logo design.

Zorus Serif

Zorus serif was created by Jeremie Dupuis, a Canadian designer. The font’s ancient glyphs lend it a distinct Gallic feel. Zoro Serif is suitable when you want to give a feel of print and traditional look to your online logo design. You can access this font in both italic and standard versions.


Branding identifies the products and services offered by a company and distinguishes the organization from its competitors. To be considered effective, a brand must deliver the intended message, confirm the reliability of the organization, emotionally connect with the target audience, motivate them to patronize, and help gain customer loyalty. Relatively a tall order, to say the least, but also an essential factor of a marketing strategy.

Branding will constantly be an important part of businesses. For starters, people get to know the company and everything that comes with it through the branding of the business. Branding lets the company introduce itself.  Business brand does not involve just the products or services of the company alone. It also includes the image of the company as a whole. Your brand comprises its mission as well as its vision. There is a need to have imaging so as to have a lasting recall to the company

The most vital work for an effective branding takes place even before a designer or agency is even hired at all: research, introspection, planning, and difficult decision making by the business owner. What set your business apart from others in your market? What makes you original and unique? What is it about your business that makes it the one that a potential customer should choose? The way you place yourself in your industry will affect how the customers feel about your business concerning your competitors. Do you offer lesser prices, or are you quality-driven? Whatsoever your chosen path is, this should be communicated in your marketing materials and efforts.

Keep Your Message And Visual Identity Consistent and Professional

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Assuming you have a playful website, your business cards and logo should also be colorful and amusing. Draw in elements from your site or logo on your social media profiles. From logo and business cards to email and newsletters, all your sales materials and printed communications must look, sound and feel like they came from the same source. The more consistent all your materials are, the more outstanding your brand will become. If you are not concerned about how you appear, then your potential customers will be distracted by your inconsistency rather than focusing on your message.

Don’t Be A Copycat


Related image

One common first nature of people is to imitate what an established brand has done already, which is thoughtless and won’t do your business any good. Recklessly copying another company’s branding tactics never does work out the way you would hope. You don’t need to do what everybody else is doing and follow the crowd carelessly. Use your uniqueness and style to appeal to your target audience and create more leads. You want to set yourself aside from competitors. Branding should successfully communicate how you are different from them, not how you are comparable.

Create A Voice which Reflects Your Brand

This same voice should be applied to all of the written correspondence and should be used in all your marketing materials, both offline and online. It’s the same language, rhythm, and tone that you should use in all of your communications, like your social network profiles, website, blog, and email replies. Regarding messaging, use the key expressions that are your unique selling points, whether they are used on your website, in ads or your brochure. You should likewise consider putting your company tagline or slogan on everything; it’s your brand promise in a catchy, notable phrase.

Generate Awareness of Your Brand Through Networking

The 6 Deadly Sins Of Networking

You should be relating to other business owners in the business both online and in real life by using the social networks and commenting on their blogs. One of the best ways to excellently establish a powerful brand is through networking. Many other brands are also eyeing to grow their audience, so it’s a perfect idea to discover brand partners who share an audience and then work out some kind of collaboration. Both sides can bring something new to the table, and both brands leave having learned something about themselves, the audience and also what their target clients want.

Excel At Customer Service

Make customer service an essential value at all levels of your business, and become recognized as a brand that offers an outstanding experience. Your clients will surely reward you. Doing everything to deliver the best possible experience makes a client feel special, and it also creates brand loyalty. Brand loyalty creates word-of-mouth buzz since people love telling their friends about new businesses and start-ups they have to try. If you’re prepared to spend a few additional minutes developing relationships with your clients, they will tweet about your customer service and also Instagram the product they purchased from you, and all these positive experiences could be amplified like crazy on the social media.

Branding is one of the most important things a business owner can do since it could be the tipping point between losing and gaining clients. Who you are and how your business comes across is of vital importance to be successful. Get it right, and you will surely end up with a successful business that gets good results. However get it wrong, and you could result in doing more damage to your business than good.

How to make a logo?

What is a logo?


What is a logo?

A logo or a logotype is a symbol used by companies or individuals, that represents them and helps get recognition. Typically, logos are either are graphic or contain the name of the enterprise or person. Being a visual element of a certain company, the logo is the most important identification tool and the most difficult segment of the graphic design.

Logo Design

Over the years, the demand for creative and unique logos has substantially increased; therefore the logo design profession has also gained much popularity and attention. There are more and more people offering logo design services for businesses as well as individuals who want to get recognized by the target audience.


One of the most important elements of any logo is the color. It has a strong impact on brand differentiation due to the fact that human visual assessment is strongly influenced by the color and contrast. In other words, our visual detection has a strong connection to colors.

Color speaks a lot..


How a logo helps a business?

A logo is not just a simple emblem. It is the face of your business that your customers would remember. Your symbol is a tool that reflects your organization’s values and principles. That is why, it is very effective to make sure your potential clients recognize you among hundreds of other logos.

Gives business a legal identity

Moreover, a logo proves your organization’s legal ownership and protects you against fake branding and forgeries. You probably know that this industry is packed with cheap and poor logos and this is exactly the thing you must avoid. You need a unique logo of your company to render your identity and make your customers remember you from the very first time they see you.

With the help of a professional and experienced logo provider, you will get your business to the next level. People recognize a business or a service based on various factors, such as color, contrast, slogan, just to name a few. Therefore, when selecting a company to create your unique logo design, first of all, make sure you are dealing with a specialist you can trust. Because there are too many logo designers all over the world, you need to see what sets a certain company apart. Also, you will have to compare the price and quality.

If you need more information on free logo design, pricing and how to get in touch with a specialist, please visit


Online Free Logo



Top 3 Tips to Create a Fantastic Online Free Logo



So, I am sure, you may have been much excited to see what you have been offered and have started thinking of a killer logo design, right? But… are you feeling stuck up? Getting no design ideas? Here are some tips to start with.

  1. Take Ideas from Established Businesses


You watch hundreds of advertisements every day and of course their logos too. You may get inspired from one of them. So, watch these logos carefully. The secret of success of a business is largely dependent on its logo. Hence, watch those logos and think what might have made them so famous.

  1. Characteristics of an Effective Logo



What should be the characteristics of an effective logo? It should be as simple as possible, distinctive, catchy and should convey your message effectively.

  • Why Simple? It’s because the viewers should remember it and should not forget it due to its complexity.
  • Why Distinctive? Obviously it’s because your business should stand out from others.
  • Why Catchy? It should be catchy so that people should get attached to it mentally and should remember it forever!
  • You might have seen many ads that are beautiful, funny, to the extent that you love them! But after they are over, if someone asks you what the product was, you don’t remember! It’s because the ad is made beautifully, but not effectively. Your logo should not be so; it should convey your message and product name. Take the example of Apple logo; it has no text in it, still we remember the name as the logo has conveyed its brand name (message) effectively!
  1. It’s Not Just Imagination!


Well Thought through logo



If you think that you will sit in your library, watch famous logos in magazines or on the internet, then go into your meditation room, think of something, and you will get an idea of your logo. Well, this is not impossible. But if it doesn’t happen, you will have to do some research; rather, doing research will be helpful.

  • Study your industry, its history and competitors.
  • Study successful and trendy logo styles, check whether there is a reason behind their success (it is, of course; you have to find that).
  • You may take breaks so as to refresh your mind and let your ideas mature; allow the process of from-art-to-craft.
  • You may come across logos that seemingly have no reason to be famous, but have got a lot of success; e.g. Nike logo! So, you will have to study this point too.

Do such a thorough study and create a fantastic logo totally free with!



Why Logo Design is Important for Organization and Business


A logo is more than just how it looks, but it serves as your organization and business face towards your clients and potentials customers. A logo maker will help your branding be recognized in the marketplace. It will help reflect your personality, your values and your principles. At the same manner, it is the most powerful tool known today. A logo design online can help establish your identity since it is very hard to find yourself in the world of marketing when you don’t have a logo with you.

Logo Creates Images


Customer forms image about company with its logo design


In the corporate world, the image can be everything. The marketing firm may like that their logo is bold in order to reflect the aggressiveness, which often wants by a client on a certain firm. While on the insurance firm, they will want their free logo generator to reflect dependability and solidarity and use it to draw more and more customers.

Logo Establishes Ownership


Logo creates identity for your brand. 


A Logo is like a signature, as it proves legal ownership and legal safeguard against forgeries and fake brandings. As of today, the marketplace is flooded with cheap forgeries of brands, which come from third world countries. When you have unique logo generator for your business or company, then you can have your own identity, where your wise customers can easily find you.

Logo Serves as Powerful Marketing Tool



Logo helps in brand recall. People remember your logo design


With the help of a careful marketing, a free logo design can be the main reason for an optimum sale of a certain product in a certain company. For example, your firm is known as the major provider of sportswear in the marketplace and you are able to gain a tremendous loyalty from your clients. Your logo, which is made by your free logo maker, will serve as a symbol that putting favorable cash to the image. With the help of your marketing strategy, you can have a chance to associate a prominent and successful sportsperson with the brand you offer.

Logo Solidifies Loyalty of Customers



Customer establish a relationship with your logo if they love your brand. Like the apple is for various brands.


The job of a logo will go after your identity and image is established. Once your logo design free established a customer loyalty, the next big thing to anticipate is that your customers will repeat a purchase with the products you are offering. And when your company, business, product or services is mentioned anywhere, your free logo will apparently accompany on it. So, with a simple glance, your clients can effectively relate with your firm.

However, it is not just enough to have your own logo to create an identity of your brand. A bad logo can easily destroy the image of a certain corporation or organization. On the other hand, a good online logo design can potentially reach the buying public and can help communicate the people with the worth of your product or campaign. Therefore, everything will depend on the design of your logo.

The power of an online free logo will lie on its visual nature. On today’s trend, people can more often recognize and relate images than texts. So, have the logo for your business today and reap a good reward soon.

Layer Behind The Notion Of ‘Logo’ Antiquity ….

…Not many of us know that the presence of logos is ancient and has history and conception to it. Being of logos goes back to thousands of years, in a form of symbols, seals, coins, trans-cultural diffusion of logo graphic languages, coats of arms for heraldic triumph; invariably demonstrating expression, individual, a thought, an idea or even a product perhaps….

Reading more into logos, I will take you to the times of past and how connotation of ‘Logos’ came into being and approached us as a form of literacy….

Lineage of Logos: Symbolism, Art and Trade.

  1. Logos are more than symbols, they have been part of culture and art through early centuries BC and through medieval times, taking western form from early 18th century.


The first coins were “nuggets” of electron, a naturally occurring alloy of silver and gold, initially without much design, here a Trite from Ionia, 7th century BC 

2. In ancient Rome and Greece you will find mosaic, a picture or pattern produced by arranging small pieces of stone, tile etc. Mosaic is a form of art or painting used for decorative purpose or adding royalty to the reigns.

WIK_Alexander-attacking-Darius-at-Issus_mosaic-detailAlexander conquering King Darius of Persia at Ixos  (1st Century BC) mosaic copy of a Greek painting from 300 BC- from the house of Faun, Pompeii

3.  Mosaics were also knowledge of action and happenings around. For example: if you saw an elephant, which means someone has been to Africa or if u saw dolphins, it means someone is dealings with fishes.


                                                 Early century mosaic depicting elephant

4. Symbols were also representation of tradesman, depicting the nature of work of the individual also the trademark of an individual. For example, a pot maker will portray his craftsmanship by creating a mark on his makings, a blacksmith will carve his identity on his makings of steel and weaponry.


                                          Fragment of Vase, depicting a horse rider (560-550 BC)

All of these things indicated who the merchant was and that was the beginning of a logo. And since then, logos have increased exponentially with technology, commercial and industrial increase. Logos have gone through different times and eras, from pictorial looking to modern looking now-a-days…being more economical. However, when revolution hit the markets in early 18th century, creating distinctiveness and constructing a brand name became a ‘goal’ of the industries. The idea of a mere symbol representing a revolutionary change did not fit the scenario any more.

So the modernized version of the symbols, in the form ‘LOGO’ started representing the industries and markets, thus endeavoring to take publicizing to the succeeding level. Conversely in last two decades, the modernization of business models and marketing strategies has been beyond imagination!!

A company’s face has had such an impact on the growth of the organization, that it has become a trending policy to create a brand and identity. In other words, LOGO is now being used as one element in a broader system of visual elements used to identify the entire output of a corporation.


Evolution of BMW Logo

And for startups organization’s uniqueness, logo makers can guide and share the idea of ‘what’ the company would want to cater and want its personality to be, building equity and brand. To design a logo with symbolic resonance is to participate in the lineage of social dialogue.

However, Logos have come a long way where they stand today in market. Little do we know, that logo is an extension of who you are and what you do. A successful logo making says nothing, but it holds everything. We see and perceive so many things every day, but it is important to acknowledge the invisible vocabulary of logo!!





Rulebook Of Branding Business Logo!!

…Now before knowing more about branding business logo, let’s make ourselves clear about the idea of creating brand guidelines.

What are guidelines??  What has guidelines to do with branding??


In meek and ordinary language, guidelines are strategies, rules, specifics and directives to follow and monitor.Creating and following rules and instructions for branding will create a name and style for the brand.

But, what is the need of creating brand guidelines for business logo??

You already have a company logo created with the help of professional logo generator or from free logo making site, now how to make it to use proficiently? Building brand guidelines for business logo will assist to achieve a brand name for the business. It will consider all the where? How? And why? of the business logo usage. It will not let your brand disintegrate and help you keep it steady and unfailing over time…


Let me take you through some of the guidelines on branding of business LOGO:

1. Runs true to form!!

Creating a logo with help of online free logo making resources will give your company exactly what is needed to exhibit  to the world in regards to your business and company, which will undeniably say everything about your brand. A LOGO representing all the company’s aspects and intentions is must.

2. Size Matters!!

Your business logo is ready to use for advertisements, promotional campaigns and for publicizing your brand, but, what size should be used where and how? Different publicizing mediums might use different size of your business logo. Guidelines might help you manage publicizing.

3. Spacing options!!

Spacing options around the logo will also be important part of the instructions. How much the space will be covered by logo? As well, how much space will be around logo? Would the spacing be filled with company tagline and vision statement? Or it will cover some iconic message of the company? Guidelines will answer these for you.

4. Typestyle and it’s Size!!

What font style of the logo should be used while publicizing?  what font size should be used? Will also be concealed by guidelines.

5. Color Essence!!


Guidelines will also help you deciding on color of the logo and what colors can be used for the logo. The specifics will be mentioned on particular color scheme, which can be used while publicizing or advertising.

6. Merchandise the Logo!!


Guidelines for business logo will decide the printing of company’s logo on company’s merchandise products with all the specifics of its size as well. How will company’s billboards, flyers and hoardings will publicize company’s logo and with all its variables, trying to make it a brand name.

7. Lawfully Abide!!2000px-RegisteredTM.svg

Guidelines of business logo will decide where? How? When? And by whom? will the logo be publicized and how it should not affect company’s integrity and policies. The injunction of policies will avoid any type of rule, patent or trademark violation, while using company’s logo.


…As listed above are some of the guidelines to follow while branding a business logo, however the damage can be kept to minimal, while choosing correct resources for  online logo creator.

Getting Your Start-Ups A Brand Name!!

One would wonder:

Why establishing a brand is so imperative, when we start-up our business??

What can we do to make out start-up business more influencing and impressionable??

…… Let’s get our questions answered.

 Everyone around us is so brand oriented. A customer’s behavior on buying or investing is discreet, based on a brand name. The impression of the products and services is so vital, that it has given a new meaning to the business altogether. Branding-croppedBrand is nothing but the reputation of a business, which creates a perception in a customer’s mind.

Following are the trivial and crucial specifics for establishing a ‘Brand’ name for a start-up business:

  1. Disclosing company’s antiquity:about_us_banner (1)

Are you a story teller? If yes, then it’s a benefit for your company. Revealing company’s existence- why the ‘Name’ (company’s name), why the tag line, what is the vision and mission of the company;  will fascinate customers. People want to know more, before buying or investing in a company. Divulging every facet will gain confidence and trust of consumers, moreover, it will also provide an insight to consumers.

2. Being true to the form:

Revealing company’s vision and mission is easy, however, being firm on the values and keeping business activities aligned to the values is rather requisite. Promise the customers, only what you can deliver. Services should be delivered in an approach to amaze the customers.

3.  Marketing Maneuvers:


The most elementary part of getting a ‘brand name’ to your product or business is its marketing tactics. Promotional campaigns, direct or indirect advertisements of company logo, tagline and name will enhance publicizing, create a stir among people and will gain recognition.

4. Uphold consistency:

Creating a brand name to your business requires maintaining the propositions of your product and services consistently. Choosing a target audience and delivering the promises made will lead to potential brand making.

5. Social Media standing:

How effective is your publicizing expertise? Is your product or service, available through all the channels of mediums?

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To gain reputation in today’s competitive market, publicizing through all the mediums is obligatory. The most eminent way for publicizing is through internet, be it social media sites or applications. It creates more brand cognizance and is swiftest way to reach customers.

Once these are established by your business, nothing will hold to influence and make a dominant product in the market!! And you have created a BRAND product….




Startup Logos!! Save Yourselves From The Blunders…

Logo  is a RecognitionFaceAcknowledgement of your business to your associates and your clients.

…So don’t let few mistakes, while creating a logo, hold back or disintegrate your business while it should be making a mark in the industry!!

Read along, to find out what steps you can take, to prevent yourself from the failures, of creating  startup logos:

1. Do not try to create an artist within yourself…

You are an entrepreneur, not an artist by profession. Yourimages (9) job is to run the business with your vision and mission. Leave the job of creating logo for your business for the professional. Hire professional help from known professional or online resources for creating startup logo for your business

2.  You are missing on the creative elements…

The professional help you hired might have their own point of view of designing logo, but there might be times, when you are trying to intervene and give your inputs to the professional help. Stop! And think it through….images (8)

There’s a reason why professional help is hired, because they will cater your business needs, exactly suitable to your industry standards. Their creative ideas while designing will give boost to your company’s branding and sales. They will have right knowledge of where logos could be used and how it should fit with lot of mediums and applications to publicize your logo as a ‘brand’.

3. Relatives giving helping hand with photo shop activities…

Logos edited with photo shop applications will look attractive and trendy, for a while, but on prolonged tenure, it will be inadequate, inconsistent and also look fickle. Your business doesn’t need to follow various trends, as trends might come and go, your logo should be consistent and influence your clients.

4. Importance of Logo file formats…

Are you aware of the file formats, available for your logos besides JPEG and PNG?

To maintain scalability of your logo, other file formats are available, such as: TIFF and PDF or vectored formats such as: EPS. These formats help you maintain high resolution for the logos, makes re-sizing logos easier, without losing its efficiency and also can be implemented to place on anything for publicity and creating awareness.

5. Do not replicate any existing logos…


It might be easier to copy trends and designs of existing brands, but is it permissible or legitimate? No….it’s not!!

Duplicating existing brands has its consequences. Existing brands have patents and copyrights, and you will be under violation of regulations and acts, trying to make look your brand comparable to already existing one.

6. Do not intricate your logo design…images (12)

Your logo design will be imprecise, if the complexity of the design is exploited. Putting everything in one logo  (i.e. logo contains graphics, more colors, different fonts of unalike shapes and sizes) will diminish its efficiency. It will not be scalable to different mediums of publicizing it. Also it will be visually challenged and multifaceted.

 7. Message not conveyed…download (3)

Your startup logo is designed; looking simple, fresh, unique and timeless. Though it is visually acceptable and convincing but does not convey all the fundamentals of desired industry it is going to cater, will it be effective enough then? It’s a question to think about.

Creating logo with all the effectiveness of conveying its industry, moreover complimenting the company it represents is like hitting a jackpot;  difficult, but not impossible!!


Let’s Make Creating Logos Online Easier!!

imagesLogo ? Is it a brand ? or just a symbol ?

Confused? Let us get the misconception cleared about ‘Logo’ and ‘Brand’ and their roles in an organization.

  • BRAND is the collective impression of a product, product’s owner and the services provided by that product’s organization or enterprise.
  • LOGO impersonates brand. It is an instant recognition of the brand.
  • BRAND’s impression  is defined by  transparency, authenticity and accountability of organization or enterprise’s  product and its services.
  • LOGO may be an ideogram but it is a brand on its own. Its significance is distinct and leaves a mark, as it proactively identifies the organization or enterprise.

Are you aware, that for any enterprise or organization to be created, it has to be first recognized?

As recognition comes from Logo, creating logo is the first of many steps.

Let us emphasize on how essential embodying logo is, for creating new enterprise or organization. Creating logo is an art. Ideally there can be 2 ways, by which we can create logos:

  • By sketching or creating pictograph.
  • With the help of online resources.

Sketching and creating pictographs is fun and creative, however, creating logo with the help of online resources will expand our ideas and knowledge.

The following pointers will help you creating logos online:

  1. Sticking to the theme!

Creating logo is a creative, yet professional task. Keep in account the nature of your business and the intended audience, which it targets. Logo should be appropriate and fit the theme criteria.

  1. Achieving uniqueness and simplicity!

“One should use common words to say uncommon things”

-Arthur Schopenhauer

As the saying goes, simpler words will get the work done, even if the ideas are complex. Exemplify simplicity, yet uniqueness has to be pertained. Avoid copying, partially or entirely, from any other existing brand.

  1. Making it versatile, yet relevant!

The logo can be skilled, varied, adaptable and resourceful, but adhere to the relevance of the business nature.

  1. Can be talking text!images (2)

Creating textual logo gives direct identification,  to the enterprise or organization. Or creating a symbol with a text of an expression/slogan/trademark phrase/catch word, will add meaning to the logo.

  1. Inclusion of graphics!


Include interesting graphics (artwork, illustrations, pictures or visuals) and designs, but the complexity of the logo should be maintained to minimum. The more simple the logo, more memorable it can be.

  1. Undecided? Catchy with vibrant colors? Or black & white?

Logos can have catchy tint or shades of darker or florescent colors or can be kept really subtle looking by keeping it on black & white theme. It really depends on the nature of the business.

For an instance, a toy store’s logo with bright  colors will be considered appropriate, which on the other side will not be appropriate for a law firm. A law firm’s logo with black & white theme is more subtle.

  1. Modernized, yet timeless!images (7)

Create simple, attractive and memorable logo for the modern world, however making it look professional and fresh for decades to come is challenging, as well as important.


As digital media has taken a step to the next level, taking help from online websites and their resources for creating logos is easier. We can get recognition for our logos, thus making it a brand name!!

Follow the link to create logos online with ease: